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Customer story · BUNDESLIGA FOOTBALL CLUB  ·  GERMANY

Fan service and people-⁠ops on models the club controls.

A Bundesliga club answers fan and member queries — tickets, memberships, matchday logistics — with an assistant running on local models, and gives its HR team an internal helpdesk on the same platform. Member and employee data never leaves the club's infrastructure.

A Bundesliga club answers fan and member queries — tickets, memberships, matchday logistics — with an assistant running on local models, and gives its HR team an internal helpdesk on the same platform. Member and employee data never leaves the club's infrastructure.

“Our members' data belongs to the club. Now the AI that serves them does too.”

— Director of Digital

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